Marketing Automation Specialist

About Tru Performance:

• Tru Performance is a Technology-driven company that partners with Fortune 500 companies, SMEs, and specialized IT service providers to help, manage and scale their business. We have offices on four continents, with our head office in Pune, India.
• We assimilate a team of experienced and skilled designers, developers, digital marketers, and IT specialists who aspire to create successful careers with customer satisfaction as their focus.
• With Tru Performance, you will always gain continuous learning and development opportunities by working on interesting, challenging, and client-facing projects.

Introduction:

As a Marketing Automation Specialist, you will play a crucial role in planning, implementing, and optimizing automated marketing campaigns using platforms such as HubSpot, Pardot, and/or Marketo. Your primary responsibility will be to leverage these tools to streamline marketing processes, nurture leads, and contribute to the overall success of the marketing team.

Responsibilities:

• Campaign Strategy and Execution:
  – Develop and execute end-to-end automated marketing campaigns using HubSpot, Pardot, and
  Marketo.
  – Collaborate with cross-functional teams to define campaign objectives, target audience, and
  messaging.
•  Platform Management:
  – Maintain and optimize marketing automation platforms, ensuring data accuracy and system
  integration.
  – Stay updated on the latest features and best practices of HubSpot, Pardot, and/or Marketo.
•  Audience Nurturing:
  – Implement audience nurturing strategies to guide stakeholders through the Adoption,
  Retention, Churn Reduction and Engagement strategies among others.
  – Create and manage personalized email campaigns, drip sequences, and other automated
  workflows.
• Data Analysis and Reporting:
  – Monitor and analyze campaign performance, providing regular reports and insights to the
  marketing team.
  – Use data to identify opportunities for optimization and recommend improvements.
•  Segmentation and Personalization:
  – Utilize segmentation techniques to tailor marketing messages for specific audience segments.
  – Implement personalization strategies to enhance the customer experience and engagement.
•  Collaboration
  – Collaborate with marketing, sales, and client teams to align automation strategies with overall
  business goals.
•  A/B Testing:
  – Conduct A/B testing on various elements of campaigns to optimize performance and conversion
  rates.
  – Implement insights gained from testing to refine and improve future campaigns.
• Compliance and Best Practices:
  – Ensure compliance with data protection regulations and best practices in email marketing and
  automation.
  – Stay informed about industry trends and incorporate best practices into marketing automation
  strategies.

 Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
•  Proven experience in marketing automation with a focus on HubSpot, Pardot, and/or Marketo.
•  Strong analytical skills with the ability to interpret data and derive actionable insights.
•  Familiarity with CRM systems and their integration with marketing automation platforms.
•  Detail-oriented with a commitment to producing high-quality work.
•  HubSpot, Pardot, or Marketo certification is a plus.
•  Experience in creating and optimizing landing pages and forms.
•  Knowledge of HTML and CSS for email template customization.
• Familiarity with SEO and content marketing principles.