Content Marketing & Digital Brand Specialist

About the Role:

We’re hiring a Content Marketing & Brand Specialist to lead digital storytelling and content strategy at Tru Performance. This is a senior individual contributor role focused on shaping the brand voice, creating high-quality content, and driving engagement across channels.

Responsibilities:

• Develop and execute a content strategy aligned with marketing goals
• Write and manage blogs, articles, campaign content, and internal comms
• Maintain brand tone across platforms
• Collaborate with cross-functional teams (design, email, dev, marketing)
• Monitor performance and optimize content based on insights

Skills:

• 5–7 years in content marketing, digital comms, or brand strategy (B2B preferred)
• Strong writing/editing skills with a strategic mindset
• Experience creating original content for business audiences
• Worked with cross-functional marketing or creative teams
• Strong portfolio of blogs, landing pages, thought leadership, etc.