Conversion Rate Optimization and Analytics Specialist

Job Summary:

We are looking for an experienced Conversion Rate Optimization (CRO) and Analytics Specialist to join Tru Performance, a dynamic and forward-thinking digital marketing agency specializing in innovative, data-driven solutions for businesses in North America and globally. In this role, you’ll take ownership of optimizing digital user experiences and enhancing conversion rates across multiple channels. This is an opportunity for a strategic thinker with a strong command of digital analytics, user behavior, A/B testing, and optimization techniques to make a tangible impact on our clients’ growth.

About Tru Performance:

Tru Performance is a digital marketing agency focused on delivering customized, results-oriented solutions across Digital Transformation and Marketing Solutions. We are committed to helping our clients excel in competitive markets by leveraging advanced data analysis, AI-driven insights, and cutting-edge strategies. Our client-centered approach, combined with our expertise in digital innovation, allows us to consistently exceed expectations and drive meaningful business outcomes.

Our Culture:

At Tru Performance, we foster a collaborative, supportive, and innovative work environment. Our team thrives on curiosity, experimentation, and continuous improvement. We believe in empowering our team members to take ownership of their projects while providing them with the tools and resources to succeed. Our culture encourages professional growth, creative problem-solving, and a commitment to delivering excellence for our clients. As part of our team, you’ll have the opportunity to work with a diverse group of professionals who are passionate about their work and dedicated to pushing the boundaries of digital marketing.

Key Responsibilities:

• Develop and execute a CRO strategy across web, mobile, and digital channels to improve conversion rates and user engagement. 

• Plan, design, and conduct A/B tests, multivariate tests, and UX analyses to evaluate and optimize performance. 

• Identify and address drop-off points in the customer journey, implementing solutions to enhance funnel performance. 

• Collaborate with design and development teams to create and optimize landing pages and on-site elements tailored to target audiences. 

Analytics & Insights: 

• Utilize tools like Google Analytics, Mix panel, and other analytics platforms to uncover insights and opportunities for improvement. 

• Track, analyze, and report on key metrics, including conversion rates, click-through rates, bounce rates, and other performance indicators. 

• Set up dashboards and performance reports for real-time monitoring and sharing of KPIs with the broader team and stakeholders. 

User Research & Behavioral Analysis: 

• Conduct user research (surveys, interviews, usability testing) to understand user motivations, behaviors, and pain points. 

• Leverage heatmaps, session recordings, and path analysis tools to gain insights into user behavior and identify areas for improvement. 

• Interpret user behavior data to uncover trends, optimize user flows, and enhance the overall user experience. 

Collaborative Optimization:

• Work closely with product, marketing, and content teams to ensure all initiatives are aligned with CRO goals and user experience improvements. 

• Communicate findings, recommendations, and test results to stakeholders to drive consensus and action. 

• Stay updated on CRO and analytics trends, tools, and best practices to foster continuous innovation in optimization efforts. 

Qualifications:

• Education: Bachelor’s degree in any field (Engineering Preferred) 

• Experience: 3+ years of hands-on experience in Conversion Rate Optimization, digital analytics, or a similar role focused on performance marketing or user experience. 

• Technical Proficiency: 

• Experience with CRO and analytics tools, including but not limited to Google Analytics, Mixpanel, Optimizely, Hotjar, and Crazy Egg. 

• Familiarity with A/B testing platforms and UX optimization tools. 

• Working knowledge of statistical analysis, data interpretation, and testing methodologies. 

• Design and User Experience Knowledge: 

• Understanding of UX design principles, user journey mapping, and user-centered design. 

• Experience with visual optimization and behavioral analysis tools like heatmaps and session recordings. 

• Soft Skills: 

• Strong problem-solving abilities with a creative mindset and high attention to detail. 

• Excellent communication skills and the ability to work effectively with cross-functional teams. 

• Additional Skills (Preferred): 

• Experience with HTML, CSS, and JavaScript , Prior experience working with North American or global audiences, understanding regional user behavior and preferences.