PPC Lead / Paid Media Lead

Job Summary :

We are seeking a results-driven PPC Lead to own and scale our paid advertising efforts across Google Ads, Bing Ads, and other paid media channels. The ideal candidate will combine strategic thinking with hands-on execution, leading campaign performance, managing budgets, and mentoring junior team members to drive measurable growth.

Key Responsibilities:

• Lead end-to-end PPC strategy and execution across platforms such as Google Ads, Microsoft Ads, and Paid Social (as applicable)
•  Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns
• Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates
• Conduct keyword research, audience targeting, ad copy testing, and bid strategy optimization
•  Manage and allocate monthly ad budgets efficiently to maximize ROI
•  Analyze performance data and deliver actionable insights through regular reporting
•  Collaborate with SEO, content, design, and product teams to align messaging and funnels
•  Stay updated on PPC trends, platform updates, and best practices
•  Lead, mentor, and review the work of PPC specialists and analysts
•  Identify automation opportunities using scripts, rules, and third-party tools

Required Skills & Qualifications :

• 5+ years of hands-on experience managing large-scale PPC campaigns
•  Strong expertise in Google Ads and Google Analytics (GA4)
•  Proven track record of driving growth and improving ROI
•  Experience managing high monthly ad spends
•  Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
•  Experience with A/B testing, landing page optimization, and conversion tracking

Preferred Qualifications:

• Google Ads Certification
• Experience with SA360, DV360, Meta Ads, LinkedIn Ads, or other paid platforms
• Familiarity with CRO tools, attribution models, and marketing automation
• Agency or high-growth startup experience